Why Speed Alone Isn’t the Strategy: What Really Matters in Real Estate Media
Why Speed Alone Isn’t the Strategy: What Really Matters in Real Estate Media In an increasingly fast-paced market, agents are looking for every possible edge. And recently, some media providers have responded with gimmicks—like “listing insurance”—that promise to refund media costs if the home sells before the photo or video content is delivered. At first […]
Showcase is Protecting Copyrights in Real Estate Media
Showcase is Protecting Copyrights in Real Estate Media Who Really Owns Your Media? The Hidden Threat in the Industry In today’s real estate marketing landscape, many platforms and service providers require photographers and agents to upload media through third-party platforms. These platforms—like Aryeo, now owned by Zillow—may request broad license rights to the content once […]