From MLS to Instagram

Today’s real estate listings live in more places than just the MLS. If you’re a savvy agent in 2025, you know that your listing media should do more than just sit on property search platforms—it should drive awareness, generate leads, and build your brand across every major channel, especially social media.

Here’s how to get more mileage from your media and turn every listing into a marketing asset that works for you 24/7:

Step 1: Start with High-Quality, Cross-Platform Media

Your photo and video content shouldn’t just meet MLS requirements—it should be visually powerful and built for repurposing. Showcase provides media optimized for both professional platforms and social feeds:

• Vertical video reels

• Drone footage

• Clean, wide-angle photography

• Highlight videos with pacing options

These assets are ready to be sliced, posted, and shared wherever your audience scrolls.

Step 2: Adapt Your Content for Instagram

Instagram remains the dominant visual platform for real estate marketing in 2025. Here’s why:

📊 Instagram Performance Insights for Real Estate (2025):

• 2B+ monthly active users, with 62.3% aged 18–34—prime first-time buyers and renters

• Real estate Reels consistently outperform photo posts in reach and engagement

• Reels and Stories drive higher interaction and visibility due to the algorithm’s prioritization of immersive, shareable content

Instagram tools like Reels, Carousels, and interactive Stories enable you to:

• Build emotional connections through narrative-driven visuals

• Reach the right audience via location tags, hashtags, and targeted ads

• Respond in real-time through DMs, live Q&As, and polls

Case Insight: Douglas Elliman reports 71% better performance on Instagram than industry averages due to strategic use of consistent, beautiful photography.

Step 3: Repurpose for Multiple Channels

A single set of high-quality media can be used in multiple ways:

• Instagram: Reels, Carousels, Stories, Highlighted Listings

• Facebook: Feed videos, Reels, scheduled posts with captions

• LinkedIn: Branded professional highlight clips

• YouTube: Full walkthrough tours or community-focused drone videos

• Email Marketing: GIF snippets or static images linking to listings

• Listing Presentations: Before/after graphics, neighborhood photos, and agent-branded visuals

Step 4: Use Video to Boost Trust and Visibility

Video is more than a nice-to-have—it’s now an expectation. According to the latest data:

• Video content on Instagram has higher conversion rates than static posts

• Live property tours and walkthroughs can shorten sales cycles by increasing buyer confidence

• Interactive video (like Stories with polls or Q&As) builds authentic audience engagement

Showcase Highlight Videos include drone footage and are fully customizable with upgrades like:

• Agent intros/outros

• Community video

• Animated logo overlays

Step 5: Track Performance and Iterate

Once your media is published, don’t let it sit. Track performance:

• What content drives profile visits or inquiries?

• Which Reels get the most views or saves?

• When is your audience most active?

Use these insights to inform the pacing, music, and subject of your next listing video or post.

Final Thought: Your Listing Media Is More Than a Deliverable

It’s a marketing asset that can work across platforms, drive leads, and elevate your brand—if you know how to deploy it.

At Showcase, we don’t just capture content. We help agents create marketing tools that move listings, impress sellers, and connect with buyers.

📞 (855) 598-7659
🌐 www.ShowcasePhotographers.com

Summary Table: Why Real Estate Media Excels on Instagram